【托比編者按】在海外，B2B一直指代的是一種收入模型，即向公司提供服務(wù)（并非通過(guò)平臺(tái)向公司提供服務(wù)）。在這個(gè)模型下，這些B2B公司正在加大電子商務(wù)方面的投入。以下是全文，enjoy。
作者：保羅·戴米爾 B2B電子商務(wù)主編 編譯：托比網(wǎng)
75％的公司預(yù)計(jì)明年在電子商務(wù)方面的支出預(yù)算將增加
B2B公司計(jì)劃在電子商務(wù)技術(shù)上花費(fèi)更多——75％的企業(yè)預(yù)計(jì)明年的支出預(yù)算將增加。B2B企業(yè)的高管對(duì)電子商務(wù)技術(shù)越來(lái)越看好，其中75％的企業(yè)希望明年能夠更多地投入這塊，F(xiàn)orrester Research在最近發(fā)布的一份研究報(bào)告中說(shuō)。 去年研究報(bào)告中，這個(gè)數(shù)字是73%。
Forrester在2016年第二季度對(duì)大約100家B2B專業(yè)人士進(jìn)行了調(diào)查，并將其作為Forrester /互聯(lián)網(wǎng)零售商2016年第二季度全球B2B賣方調(diào)查的一部分。Forrester B2B電子商務(wù)副總裁兼首席分析師Andy Hoar在最近的一個(gè)網(wǎng)絡(luò)研討會(huì)上介紹了這項(xiàng)研究的發(fā)現(xiàn)。
調(diào)查指出，第二季度有45％的受訪者表示計(jì)劃在18個(gè)月內(nèi)升級(jí)或更改他們的電子商務(wù)技術(shù)平臺(tái)，而2015年第二季度研究中引用類似計(jì)劃的受訪者為35％。
Forrester研究顯示，上述公司線上銷售的一部分投入將應(yīng)用到電子商務(wù)技術(shù)升級(jí)上。 這些公司表示，其2017年線上銷售額的9%將用于電子商務(wù)升級(jí)，而此前一年的調(diào)查比例僅為6%。
今年研究的調(diào)查受訪者表示，他們?cè)诩夹g(shù)投資上的首要目標(biāo)是建立電子商務(wù)平臺(tái)以及將電子商務(wù)與后端商業(yè)流程軟件系統(tǒng)的集成上。
以下是B2B電子商務(wù)專業(yè)人士在2016年引用其技術(shù)投資優(yōu)先級(jí)的百分比。
●電子商務(wù)平臺(tái)，57％
●集成電子商務(wù)平臺(tái)和后端技術(shù)，用于管理庫(kù)存和客戶訂單等操作，57％
●移動(dòng)網(wǎng)站和應(yīng)用，47％
●Web內(nèi)容管理，46％
●多通道集成，39％
●產(chǎn)品內(nèi)容管理工具，37％
●網(wǎng)站治理，13％
文章來(lái)源：B2BecNews，涵蓋不斷增長(zhǎng)的B2B電子商務(wù)行業(yè)的技術(shù)和業(yè)務(wù)趨勢(shì)。 B2BecNews由Vertical Web Media LLC出版，也出版了商業(yè)月刊《互聯(lián)網(wǎng)零售商》。
欄目介紹：眾所周知，國(guó)際B2B業(yè)務(wù)的發(fā)展比中國(guó)早了約20年，與B2C的占比約為8:2，80%的美國(guó)上市公司都是B2B；而在國(guó)內(nèi)，B2B的投資只占全部投資的5%，美國(guó)則達(dá)到40%。這表明國(guó)內(nèi)B2B未來(lái)有著巨大的發(fā)展空間。
為幫助國(guó)內(nèi)從業(yè)人員了解國(guó)際B2B行業(yè)發(fā)展?fàn)顩r，托比網(wǎng)從即日起開(kāi)設(shè)“國(guó)際B2B”欄目，編繹國(guó)外重要文章，以最新觀點(diǎn)、最新案例、重要消息為主，原則上每日一篇，供行業(yè)人參考與借鑒。托比網(wǎng)致力于成為國(guó)內(nèi)最專注、最專業(yè)、最權(quán)威的重度垂直媒體，讓行業(yè)永遠(yuǎn)有方向，伴隨B2B企業(yè)共成長(zhǎng)。
原文發(fā)表于November 9, 2016, 1:45 PM
B2B companies plan to spend more on e-commerce technology
BY PAUL DEMERYManaging Editor, B2B E-Commerce
75% of firms expect their spending budgets to increase next year.
Business-to-business executives are getting more bullish on e-commerce technology, with 75% of them expecting to spend more on it next year, Forrester Research Inc. says in a recently released study. That’s up from 73% a year earlier who said the same in a prior study.
Forrester compiled those and other figures in a second-quarter 2016 survey of about 100 B2B professionals as part of the Forrester/Internet Retailer Q2 2016 Global B2B Sell-Side Survey. Forrester conducts the annual survey in conjunction with Vertical Web Media, the publisher of B2BecNews and Internet Retailer. Andy Hoar, vice president and principal analyst for B2B e-commerce at Forrester, presented findings of the study during a recentwebinar hosted by B2BecNews.
The survey notes that 45% of respondents in the second quarter said they planned to upgrade or change their e-commerce technology platform within 18 months, up from 35% who cited similar plans in a second quarter 2015 study.
Companies are also spending more on e-commerce technology as a percentage of their online sales, Forrester says. Respondents in the 2016 study said they expect to spend 9% of online sales on e-commerce technology in 2017, up from 6% of online sales in 2016 as noted in the year-earlier study.
Survey respondents in this year’s study cited their top priorities for technology investment as e-commerce platforms and integration of e-commerce technology with back-end business operations software.
Following are the percentages of B2B e-business professionals who cited their priorities in technology investment for 2016 (respondents were requested to select all that apply):
● E-commerce platform, 57%
● Integration of e-commerce platform with back-end technology for managing operations like inventory and customer orders, 57%
● Mobile sites and apps, 47%
● Web content management, 46%
● Multichannel integration, 39%
● Product content management tools, 37%
● Site governance, 13%
Sign up for afree subscription to B2BecNews, a twice-weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly business magazineInternet Retailer. Follow B2BecNews editor Paul Demery on Twitter @pdemery.
